Partnerships
Hakuna powers Mister Spex Switch
Sebastian Jost
26.5.2025
Mister Spex, one of Germany’s leading optical retailers, is reshaping the eyewear market with the launch of Mister Spex Switch, a bold new subscription model that gives customers access to premium glasses starting at just €9 per month. Customers can regularly update their eyewear, embracing flexibility, affordability, and style without the long-term commitment of ownership.
But what truly sets this model apart? Peace of mind from day one.
Together with Hakuna, Mister Spex has introduced bundled-in product protection for every Switch subscriber. Accidental damage? Scratches? Broken frames? All covered. This protection is powered by Zurich, one of the world’s leading insurers, and it’s automatically included in the subscription - no registration, no paperwork, no hassle.
This collaboration illustrates something much bigger than eyewear: it showcases the transformative power of embedded insurance within modern ownership models like subscriptions, rentals, or leased products.
As consumers increasingly shift from traditional ownership to usage-based models, their expectations around convenience, flexibility, and reliability are higher than ever. Bundled-in insurance - like the protection included in Mister Spex Switch - is the invisible layer of trust that enables this shift.
When insurance is embedded seamlessly at the point of access, it becomes a feature, not a friction point. Customers don’t need to opt in or understand the fine print, it’s already taken care of. For retailers, this means fewer barriers to conversion, higher satisfaction, and longer-term engagement.
At Hakuna, we believe this is the future of product protection: simple, digital-native, and tightly integrated with how people actually use products today.
Hakuna’s technology enables Mister Spex to offer fully integrated protection through every channel, from their online shop to CRM-based aftersales, without the overhead typically associated with insurance. There are no separate forms or third-party redirects. The protection is embedded directly into the subscription journey, providing a seamless experience at every touchpoint.
Customers don’t just get stylish, high-quality eyewear on flexible terms - they also get the confidence that their glasses are protected, no matter what happens.
Mister Spex Switch is a powerful example of how retail, technology, and insurance can come together to create smarter, more adaptive business models. With Hakuna, Mister Spex is not only enhancing the customer experience, but also pioneering a scalable, future-proof approach to recurring product use and care.
We’re proud to support them in launching a solution that’s not only innovative, but also a blueprint for the future of retail.
“With Mister Spex Switch, customers no longer have to choose between flexibility and security. They can have both, from day one. This is exactly the kind of product experience we set out to enable with Hakuna.”
Constantin Reinprecht, VP Strategy, Mister Spex
Hakuna is a product protection specialist. With their end-to-end technology platform and a strong network of insurance partners, they provide merchants with everything they need to develop their own multichannel product protection programs for their European retail businesses.
Hakuna is a product protection specialist. With their end-to-end technology platform and a strong network of insurance partners, they provide merchants with everything they need to develop their own multichannel product protection programs for their European retail businesses.