Globetrotter and Hakuna join forces for groundbreaking product protection program

Founded in 1979 as Northern Germany’s first specialty shop for expeditions, safaris, survival and trekking, Globetrotter has since grown into one of Europe’s biggest outdoor retailers, boasting 22 retail locations, multiple online stores and over 50,000 articles from over 500 brands.

Sustainability is at the heart of Globetrotter’s mission, and they are always striving to enhance the environmental responsibility of their business and their product offering. As part of this commitment, Globetrotter has partnered with Hakuna to offer optional product protection that covers both technical defects and accidental damage. Exposing equipment and apparel to the elements is all part of the adventure, but rips, drops, and other accidental damage are bound to happen along the way. These incidents put items at risk of ending up in landfill. Through their partnership with Hakuna, Globetrotter can ensure that these broken and damaged items are repaired and kept in use, reducing waste and material consumption.

A new era of product protection

While many industries already offer protection plans for items like electronics and household appliances, the outdoor space has been underserved in this respect—until now. Together with Hakuna, Globetrotter has launched a groundbreaking product protection program, specifically designed for the unique needs of outdoor equipment. Globetrotter Produktschutz is the first program of its kind in Europe.

Hakuna’s expertise and innovative approach have been instrumental in the development of this program. Thanks to Hakuna’s broad network of insurance partners and adaptable program design, Globetrotter was able to introduce a unique protection program that is perfectly aligned with its sustainability mission and tailored to the demands of outdoor gear. The program also leverages Globetrotter’s in-house repair facilities, enhancing the customer experience throughout the claims process.

Customer-friendly and environmentally conscious

Available in Germany and Austria, both online and in-store for products priced at €100 or more, Globetrotter Produktschutz offers year-round renewable protection against technical defects, accidental damage, water and moisture exposure, theft, and robbery—all without a deductible. Should an issue arise, Globetrotter’s trusted workshops are ready to repair items at no additional cost to the customer, promoting sustainability by keeping products in action longer. Filing a claim is easy and 100% paperless. All customers need to do is provide Hakuna with a short description of the problem, either using the claims chat or via email.

The partnership between Hakuna and Globetrotter is setting a new standard in the industry, empowering adventurers to explore the world while protecting the planet. With Hakuna’s support, Globetrotter’s protection program is both customer-centric and eco-friendly, enabling users to maximize the life of their gear while reducing waste, material consumption, and emissions. By choosing to repair rather than replace, customers actively contribute to a more sustainable outdoor experience.

‍

"Our goal is to ensure longer, more sustainable product lifespans—without compromise. Globetrotter Produktschutz, powered by Hakuna, complements our 36-month guarantee by offering additional protection against accidental damage, water and moisture exposure, theft, and robbery. This program completes our sustainability strategy, promoting extended, more eco-friendly lifetimes for outdoor equipment and apparel."

‍