Offer product protection in your online store

Enable your customers to get the best protection for the products they’re buying with just one click. They’ll get instant peace of mind, and you’ll earn additional revenue.
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Up your conversion rate

Giving your customers the option to add product protection to their purchases reduces their perceived risk so they’ll feel more confident in buying something from you. Even if they don’t end up adding the protection to the cart.
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Generate more revenue

Every time you sell product protection, we’ll pay you an attractive commission. And with no integration or service fees for using Hakuna, that additional revenue will feed right into your profits.
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Strengthen customer relationships

Turn bad experiences into opportunities. With immediate online support and fast claims resolution, we’ll keep otherwise dissatisfied customers happy and loyal even when things go wrong.
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Here’s how it works


Define your strategy

Go with Hakuna best practices or try something different. You can decide which products to protect, which type(s) of protection you want to offer for them, and how much commission you want to apply. Just view and manage your choices in our merchant console.
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Add product protection to your ERP system

Use our modern REST API to create Offers yourself or have us provide them to you. Each Offer will have up to 3 product protection plans inside (e.g., a 1-year warranty extension, a 2-year warranty extension, and a 3-year warranty extension). Just choose which options you want to offer to your customers, and then add those plans to your ERP system.

Prepare your frontend

Decide where and how to display the product protection plans you added to your ERP system to build your ideal customer journey.

Prepare your checkout

Enable your customers to add product protection to the cart and purchase it along with your other products in a single checkout flow.

Share your Orders with us

Use the Hakuna Order feed to automatically share your orders with us so we can manage everything insurance-related and keep customers up to date on the status of their coverage via email.

Do you run on Shopify?

We can manage the entire Offer creation and Order management process for you. Use our plug-and-pay Shopify solution to start selling product protection in just a few hours, without a developer or any development effort.
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Ready to get started?

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Frequently asked questions

Can I add Hakuna to my existing shop system?

Yes, you can. We have a range of solutions available, and we will work with you to find a setup that fits your existing shop system.

How long does the technical integration take?

Integration usually takes a couple of days. If you’re interested in learning more, get in touch with us.

How do I get access to the Hakuna merchant console?

If you don't have an account yet, just get in touch with us. We'll send you an email with a link and a temporary password once your account has been set up. Click the link and use the temporary password to log in for the first time, then just update your password.

What is an Offer?

An Offer is a set of Hakuna product protection plans created for a specific product or product collection in your inventory, which you can offer to your customers as options.
Offers contain information about the Offer (i.e., when it was created, which product(s) it was created for), 1-3 protection plan options, optional marketing content, and links to the insurance documents.

How do I add protection products to my ERP system?

You can use the protection plan options within an Offer to construct protection products and add them to your ERP system. Check out our docs for more information on how to do it.

What is an Order?

An Order represents a customer's intent to purchase Hakuna product protection. It is created when a transaction in your store containing one or more protection plans is successfully completed.

What is the Order feed?

The Hakuna Order feed is the easiest way for you to create and manage Orders (and the protection products within them) on our platform. The only thing you'll need to do is share your Order data with us whenever an Order is created or updated. From there, we'll manage the Orders and connected protection plans for you.

Read more about the Order feed here.

Am I able to collect the entire payment from customers?

Yes, you are. As the designated payment handler, you'll be responsible for collecting all customer payments, and for refunding customers in case of returns or revocations. You’ll just need to make sure that you don’t charge VAT on any Hakuna protection products.

What does the ideal customer journey look like?

You can shape the customer journey as you see fit but for the highest attachment rates, we recommend displaying protection products on the product detail page (PDP), in the cart, and on the checkout page.