Product protection for your entire retail business

Increase revenue and customer satisfaction across all your sales channels with one platform
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Hakuna is good for your business

Higher ARPU

Earn more per unit with tailored cross-selling offers for your entire inventory

New revenue stream

Generate recurring revenue with a commission on every plan sold, including renewals

Happier customers

Boost customer satisfaction with added value throughout the entire customer journey

Our partners are seeing results

Product protection opens up cross-selling opportunities for merchants of all sizes and industries.

and many more

We spent a long time looking for an insurance solution that was easy to integrate as well as fair and transparent for the customer — with Hakuna, we found it.

Tim-Hendrik Meyer | CEO

Hakuna is the easiest way to sell product protection

Fast Integration

Go live in days with minimal development effort, regardless of your tech stack.

Effortless Operation

We'll create a set-up that your customers will respond to, so you can start selling right away. You won't have any ongoing operational effort.
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Hakuna is available everywhere, for everything


In-store? At checkout? Post-purchase? It doesn’t matter! You can sell Hakuna product protection online and offline, at any stage of the customer journey for a consistent omnichannel experience.


The European market is complex. With Hakuna, you can sell product protection all over Europe without worrying about different languages, regulations, or consumer preferences. We take care of all of that for you.

Network of European insurance providers
Localized protection products
Available in multiple languages

For any retail business

We've got you covered. No matter what products you sell, or who you’re selling them to.

All verticals & categories
New & refurbished products
B2B & B2C

Your customers will love Hakuna

We have the right protection for each of your products

Theft & Robbery
Technical defects
Theft & Robbery

Each plan comes with customer-friendly conditions and best-in-class service

Simple terms
Worldwide coverage
Digital claims handling
Repair-first approach

Frequently asked questions

Where can I sell Hakuna product protection?

You can sell Hakuna product protection in your online store, offline at the point of sale, via your customer service team, or post-purchase.

Are my products eligible?

Most likely, yes. We can cover just about anything non-consumable.

What types of protection are available?

We have the right protection for each of your products! We offer protection plans with extended warranty protection and accidental damage protection as well as a combination of both.

How much does Hakuna cost?

Hakuna is 100% free of charge for merchants. There are no integration or service fees.

How do I make money as a merchant?

As our partner, you receive a commission on every protection plan you sell.

How does Hakuna make money?

We collect a small fee on every protection plan sold.

Who handles the claims?

That depends on your preferred setup! We can take care of the entire claims process for you, or your support team can get involved. Either way, your customers will get best-in-class service every time.

How are claims handled?

You can decide how you’d like claims to be resolved (repair by you, repair by one of our partners, replacement or refund). Once a claim is verified, we’ll initiate your preferred resolution right away so that customers get a working product back in their hands within 3-4 days.

Who is the risk carrier?

We work with a network of first-class insurance companies that act as risk carriers for our protection plans. That way, we can develop optimized protection plans for all of the products that you sell.

Ready to get started?

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